Smart move.

"Write out successful copy and I'll become a better writer? Is it really that simple?"


Yeah, it is.


I know. Surprising. 


See, up until the mid 1900's, copywork (that's what we call copying other people's writing) was how we taught kids to write. 


Copywork taught kids proper grammar, punctuation, and syntax. And more importantly, how to have flow, voice, and rhythm. 


But for some reason copywork became a fad. Maybe because it's boring. Or because it requires work. I don't really know.


But what I do know is that it works.


  • Jack London and Robert Louis Stevenson (Dr. Jekyll and Mr. Hyde) were famous for using copywork to learn how to write fiction. 

  • Ben Franklin spent years using copywork to learn newspaper writing and letters to persuade people. Now you understand why his picture's all over this site?

  • Hunter S. Thompson said rewriting The Great Gatsby gave him his foundation for his voice.

  • Funny man Judd Apatow (Knocked Up + dozen more movies) said using SNL scripts for copywork taught him what a good joke was.

A young Hunter S. Thompson at his typewriter. I don't know if he's doing copywork in this picture...but for the sake of this sales page, lets assume yes :).

In 2013 I spent an hour every day for 6 months (called copyhour) rewriting the best sales pages of all time. 

I wasn't a great writer before starting that. But after, I learned how to effectively use the written word to sell products. And it worked.


I started a newsletter business (The Hustle) and sold it for tens of millions of dollars. And copywork was huge to that outcome.

 

Even now, before I write a blog, an important email, this sales page - I do copywork.


So...interested in trying copywork?

Join the CopyThat Challenge.

After this 14 day challenge, your sales copy will improve significantly.


Sales copy on websites. Marketing emails. Cold emails. Hell, even your Tinder messages (seriously).


All will improve. 

At the end of the challenge, you'll know the recipe for persuasive copy.


IMPORTANT

You can read all the reviews of CopyThat below. I do not edit any review.


After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.


Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!

CopyThat Challenge

BEST SELLER

5.0

BEST SELLER

The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.


Each day you'll receive via email:

  1. An email with a copywriting lesson and explanation on how to use that lesson right away.
  2. A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
  3. Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.


Note: Soon we'll do CopyThat for blog posts, internal memos, and more.


But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!


CopyThat will make your persuasive copy irresistible.


Your Price:

$169.00


The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.


Each day you'll receive via email:

  1. An email with a copywriting lesson and explanation on how to use that lesson right away.
  2. A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
  3. Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.


Note: Soon we'll do CopyThat for blog posts, internal memos, and more.


But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!


CopyThat will make your persuasive copy irresistible.


You can read all the reviews of CopyThat below. I do not edit any review.


After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.


Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!


Customer Reviews

Based on 244 reviews
96%
(234)
3%
(8)
0%
(0)
0%
(0)
1%
(2)
B
Ben W
I thought it was too expensive

I thought it was too expensive. $169 for 2 weeks!

But fuck it...I get so much from the Pod, I'm giving Sam my money.

Today I was tasked with sending an email to our sales team. Someone from our product team drafted the email, sent it my way, and told me I could edit it and send. I didn't edit, I completely re-wrote the email.

The product guy wrote with such a passive voice, asking for the team to "please and possibly complete an urgent task". (I finished Sam's lesson from Stephen King's Toolbox the night before, so anything would have been week)

4 classes in. 4 classes in!

I don't know how my writing improved so quickly, but I'm sure my writing has improved so quickly!

Thanks Sam!

Ben

V
Viacheslav Vishniakov

CopyThat Challenge (Sales Copy)

T
Terence B Lee
Copying Success

I thought I was a pretty good writer but I have already learned a ton from CopyThat, a course focused on learning from and literally copying in your own hand great examples of writing. This course also reminded me how important writing can be vs typing - it’s a totally different brain connection. A little writer’s cramp though. Thanks.

A
Amy Briej
Finally! Straight forward exercises to fine tune your copywriting skills.

I dipped my toe in the "copywriting as a freelancer" world and it's been spam, pricy courses, and so much salesy crap ever since. Until now.

CopyThat provides an easy-to-follow, linear progression format.
It feels like that first breath of fresh air after leaving an out house at your favorite concert.

Such a relief.

With CopyThat I have an assignment, direction, and most important repetition.

I want more!!

A
Aaron P.
Somehow...it's working!

I was skeptical, but enough of Sam's guests on MFM said they'd done it -- so I'm trying it. If nothing else, the Halbert Letter alone is worth the cost of admission.

123