Smart move.

"Write out successful copy and I'll become a better writer? Is it really that simple?"


Yeah, it is.


I know. Surprising. 


See, up until the mid 1900's, copywork (that's what we copying other people's writing) was how we taught kids to write. 


Copywork taught kids proper grammar, punctuation, and syntax. And more importantly, how to have flow, voice, and rhythm. 


But for some reason copywork became a fad. Maybe because it's boring. Or because it requires work. I don't really know.


But what I do know is that it works.


  • Jack London and Robert Louis Stevenson (Dr. Jekyll and Mr. Hyde) were famous for using copywork to learn how to write fiction. 
  • Ben Franklin spent years using copywork to learn newspaper writing and letters to persuade people. Now you understand why his picture's all over this site?
  • Hunter S. Thompson said rewriting The Great Gatsby gave him his foundation for his voice.
  • Funny man Judd Apatow (Knocked Up + dozen more movies) said using SNL scripts for copywork taught him what a good joke was.

A young Hunter S. Thompson at his typewriter. I don't know if he's doing copywork in this picture...but for the sake of this sales page, lets assume yes :).

In 2013 I spent an hour every day for 6 months (called copyhour) rewriting the best sales pages of all time. 

I wasn't a great writer before starting that. But after, I learned how to effectively use the written word to sell products. And it worked.


I started a newsletter business (The Hustle) and sold it for tens of millions of dollars. And copywork was huge to that outcome.

 

Even now, before I write a blog, an important email, this sales page - I do copywork.


So...interested in trying copywork?

Join the CopyThat Challenge.

After this 14 day challenge, your sales copy will improve significantly.


Sales copy on websites. Marketing emails. Cold emails. Hell, even your Tinder messages (seriously).


All will improve. 

At the end of the challenge, you'll know the recipe for persuasive copy.


IMPORTANT

You can read all the reviews of CopyThat below. I do not edit any review.


After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.


Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!

CopyThat Challenge

BEST SELLER

5.0

BEST SELLER

The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.


Each day you'll receive via email:

  1. An email with a copywriting lesson and explanation on how to use that lesson right away.
  2. A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
  3. Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.


Note: Soon we'll do CopyThat for blog posts, internal memos, and more.


But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!


CopyThat will make your persuasive copy irresistible.


Your Price:

$149.00


The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.


Each day you'll receive via email:

  1. An email with a copywriting lesson and explanation on how to use that lesson right away.
  2. A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
  3. Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.


Note: Soon we'll do CopyThat for blog posts, internal memos, and more.


But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!


CopyThat will make your persuasive copy irresistible.


You can read all the reviews of CopyThat below. I do not edit any review.


After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.


Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!


Customer Reviews

Based on 167 reviews
96%
(161)
3%
(5)
0%
(0)
0%
(0)
1%
(1)
S
Sean Padilla
Love it

I've ben copy writing for a short period of time and i've found this very helpful. Even though I've done some copy work before, I'm glad there are descriptions and notes to tell me the reasoning I am writing this way.

K
Kamal Rosode
Waste of Money...

If you want to live your life writing boring copy.

I'm a boring strategy consultant at a startup who thought I knew everything about writing a narrative (I was wrong). CopyThat will lay out the framework for effective copy while sprinkling nuggets of useful tips and tricks throughout the assignments.

I know what you're thinking... "do I have to write out all the assignments by hand?"

Yes, research and legendary writers show that this is a great way to become a master. So don't be a plebiscite and buy the course, it's the same price as buying a 12oz cup of coffee in San Francisco.

A
Alec McDaniel
Great course, easy to understand!

The way each day is laid out with Sam's notes makes this course easy to follow, not overwhelming, and very informative.

R
R. Blunt
Now my copy writes itself

On the surface, this product sucks.

I had a tough time explaining to my job how copying work from (mostly controversial) white dudes made me a better writer. If Louis C.K. and Dilbert guy are as cool as sales copy gets *cringe*, then I might need to rethink my profession. Point is, highlighting modern marketers and more divers writers would brighten this up because it felt like the Think and grow rich for sales copy (yawn).

But, if you look closer, there's immense value here. CopyThat gives you the blueprint to create the copy of your dreams on any scale. If all you gain at the end is a notebook full of handwritten copy, go back and try again. Biggest lesson: Reinvent the wheel if you want, but you'll always be a step behind.

D
Domi
Your dreaming of a 2.300% return on Investment? Like silly Stock Sites make you believe.

Then this Course is for you...

No seriously, this are the well invested 150$ ever. I believe you even can't measure the return over your career in numbers.

Do a quick rethink. You sell all the time. To your spouse, to your kids, to your family, to your friends, at work... You sell everywhere & every day.

Copywriting is a great skill, that can make all this stuff easier for you and can push your career to new horizons.

So if you can spare the money or want to buy some fucking "new balance" shoes next month, consider to invest in yourself!

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