Smart move.
"Write out successful copy and I'll become a better writer? Is it really that simple?"
Yeah, it is.
I know. Surprising.
See, up until the mid 1900's, copywork (that's what we call copying other people's writing) was how we taught kids to write.
Copywork taught kids proper grammar, punctuation, and syntax. And more importantly, how to have flow, voice, and rhythm.
But for some reason copywork became a fad. Maybe because it's boring. Or because it requires work. I don't really know.
But what I do know is that it works.
Jack London and Robert Louis Stevenson (Dr. Jekyll and Mr. Hyde) were famous for using copywork to learn how to write fiction.
Ben Franklin spent years using copywork to learn newspaper writing and letters to persuade people. Now you understand why his picture's all over this site?
Hunter S. Thompson said rewriting The Great Gatsby gave him his foundation for his voice.
Funny man Judd Apatow (Knocked Up + dozen more movies) said using SNL scripts for copywork taught him what a good joke was.
A young Hunter S. Thompson at his typewriter. I don't know if he's doing copywork in this picture...but for the sake of this sales page, lets assume yes :).
In 2013 I spent an hour every day for 6 months (called copyhour) rewriting the best sales pages of all time.
I wasn't a great writer before starting that. But after, I learned how to effectively use the written word to sell products. And it worked.
I started a newsletter business (The Hustle) and sold it for tens of millions of dollars. And copywork was huge to that outcome.
Even now, before I write a blog, an important email, this sales page - I do copywork.
So...interested in trying copywork?
Join the CopyThat Challenge.
After this 14 day challenge, your sales copy will improve significantly.
Sales copy on websites. Marketing emails. Cold emails. Hell, even your Tinder messages (seriously).
All will improve.
At the end of the challenge, you'll know the recipe for persuasive copy.
IMPORTANT
You can read all the reviews of CopyThat below. I do not edit any review.
After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.
Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!
CopyThat Challenge
BEST SELLER
BEST SELLER
The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.
Each day you'll receive via email:
- An email with a copywriting lesson and explanation on how to use that lesson right away.
- A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
- Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.
Note: Soon we'll do CopyThat for blog posts, internal memos, and more.
But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!
CopyThat will make your persuasive copy irresistible.
Your Price:
The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.
Each day you'll receive via email:
- An email with a copywriting lesson and explanation on how to use that lesson right away.
- A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
- Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.
Note: Soon we'll do CopyThat for blog posts, internal memos, and more.
But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!
CopyThat will make your persuasive copy irresistible.
You can read all the reviews of CopyThat below. I do not edit any review.
After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.
Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!
Customer Reviews
I was hesitant to get the course because of guarding my time so much now as a new dad. But it's been 100% worth it. Quick lessons that aren't hours long (boring AF) lectures means I can sit down, put on white noise in my headphones and get better at writing.
I have a long way to go, but with this, I feel confident knowing I'll get there.
All the sudden, writing is fun again.
Whether you're a newcomer to copywriting or you've been in the game for a few years, I can't recommend CopyThat enough. It's a simple course but it's nevertheless effective. The lessons give you an idea of what great copy is and why the sample materials are great. Copying someone else's work by hand does help you understand how to craft a great piece of content. The price is more than reasonable for such a dense course. I can't recommend it enough!
Huge impact. Excellent results. It's incredible what seeing, highlighting & literally "copying" will do for your writing. Highly recommend!
Hopefully that grabbed your attention…
I’m really enjoying the course so far having heard about it on MFM (massive UK based fan).
Anyway, I too would like to ask a huge favour, you might actually see it as a challenge, heck you could even get some content out of it.
Here goes (deep breath)….
I’ve got a niche events business with a pretty tight community that buys events off us.
We have a really sticky newsletter but I know nothing about growing rhis.
You figured where I’m going yet?
So I’ve been listening to pods, reading about funnels, talking to my team like I landed from another planet.
Anyway after nearly a year ducking about I figured I’d bite the bullet and ask the king of newsletters.
I bet it wouldn’t even take you an hour.
An email to [****] to reject me softly would also be a great payback for testing how my AIDA is chugging along.
It would also prove you read your reviews 😂