Smart move.
"Write out successful copy and I'll become a better writer? Is it really that simple?"
Yeah, it is.
I know. Surprising.
See, up until the mid 1900's, copywork (that's what we copying other people's writing) was how we taught kids to write.
Copywork taught kids proper grammar, punctuation, and syntax. And more importantly, how to have flow, voice, and rhythm.
But for some reason copywork became a fad. Maybe because it's boring. Or because it requires work. I don't really know.
But what I do know is that it works.
- Jack London and Robert Louis Stevenson (Dr. Jekyll and Mr. Hyde) were famous for using copywork to learn how to write fiction.
- Ben Franklin spent years using copywork to learn newspaper writing and letters to persuade people. Now you understand why his picture's all over this site?
- Hunter S. Thompson said rewriting The Great Gatsby gave him his foundation for his voice.
- Funny man Judd Apatow (Knocked Up + dozen more movies) said using SNL scripts for copywork taught him what a good joke was.
A young Hunter S. Thompson at his typewriter. I don't know if he's doing copywork in this picture...but for the sake of this sales page, lets assume yes :).
In 2013 I spent an hour every day for 6 months (called copyhour) rewriting the best sales pages of all time.
I wasn't a great writer before starting that. But after, I learned how to effectively use the written word to sell products. And it worked.
I started a newsletter business (The Hustle) and sold it for tens of millions of dollars. And copywork was huge to that outcome.
Even now, before I write a blog, an important email, this sales page - I do copywork.
So...interested in trying copywork?
Join the CopyThat Challenge.
After this 14 day challenge, your sales copy will improve significantly.
Sales copy on websites. Marketing emails. Cold emails. Hell, even your Tinder messages (seriously).
All will improve.
At the end of the challenge, you'll know the recipe for persuasive copy.
IMPORTANT
You can read all the reviews of CopyThat below. I do not edit any review.
After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.
Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!
CopyThat Challenge
BEST SELLER
BEST SELLER
The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.
Each day you'll receive via email:
- An email with a copywriting lesson and explanation on how to use that lesson right away.
- A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
- Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.
Note: Soon we'll do CopyThat for blog posts, internal memos, and more.
But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!
CopyThat will make your persuasive copy irresistible.
Your Price:
100% Money Back Guarantee
The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.
Each day you'll receive via email:
- An email with a copywriting lesson and explanation on how to use that lesson right away.
- A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
- Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.
Note: Soon we'll do CopyThat for blog posts, internal memos, and more.
But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!
CopyThat will make your persuasive copy irresistible.
You can read all the reviews of CopyThat below. I do not edit any review.
After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.
Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!
Customer Reviews
I often find myself smiling as I'm going through the content - good copy has a way of doing that. I never heard of this approach to learning copywriting, but oh man, it's extremely useful and too much fun.
This has set me on a journey to become a strong copywriter. Thank you Sam!!!
I have always loved writing. I own a small asphalt paving business but I do not necessarily enjoy it. It is quite the headache most of the time, but we are profitable so it's worth it currently. I am hoping to utilize what I learn in CopyThat to help me launch a product or service that I can help solve problems with, while simultaneously optimizing for the lifestyle I desire. I firmly believe this will help me exponentially with sales. This course is already helping me identify the do's and dont's of copywriting. I am beyond excited to see how this will equip me with the proper tools needed to masterfully conquer the art of copywriting. Learning from the best! P.S. I am a big fan of you and Shaan (also I'm the guy on the left in the photo if you were curious)
Cheers, Wyatt
I got a hand cramp.
Seriously. I was so eager to take notes, I gripped my pen too hard. But I didn't stop. The annotated emails drew me in. Then my hand cramped.
I took this course to improve my writing. To increase landing page conversion. Drop witty slacks. And impress my girlfriend.
Has my writing improved? Yes. But time will tell. As for the course. It's easy to follow, a nice way to start your day, and high-quality. I recommend.
Amazing course so far, simple and bite-sized lessons
Can't believe how good this course is. Fun & such a great way to learn. + amazingly well put together.