Smart move.

"Write out successful copy and I'll become a better writer? Is it really that simple?"


Yeah, it is.


I know. Surprising. 


See, up until the mid 1900's, copywork (that's what we copying other people's writing) was how we taught kids to write. 


Copywork taught kids proper grammar, punctuation, and syntax. And more importantly, how to have flow, voice, and rhythm. 


But for some reason copywork became a fad. Maybe because it's boring. Or because it requires work. I don't really know.


But what I do know is that it works.


  • Jack London and Robert Louis Stevenson (Dr. Jekyll and Mr. Hyde) were famous for using copywork to learn how to write fiction. 
  • Ben Franklin spent years using copywork to learn newspaper writing and letters to persuade people. Now you understand why his picture's all over this site?
  • Hunter S. Thompson said rewriting The Great Gatsby gave him his foundation for his voice.
  • Funny man Judd Apatow (Knocked Up + dozen more movies) said using SNL scripts for copywork taught him what a good joke was.

A young Hunter S. Thompson at his typewriter. I don't know if he's doing copywork in this picture...but for the sake of this sales page, lets assume yes :).

In 2013 I spent an hour every day for 6 months (called copyhour) rewriting the best sales pages of all time. 

I wasn't a great writer before starting that. But after, I learned how to effectively use the written word to sell products. And it worked.


I started a newsletter business (The Hustle) and sold it for tens of millions of dollars. And copywork was huge to that outcome.

 

Even now, before I write a blog, an important email, this sales page - I do copywork.


So...interested in trying copywork?

Join the CopyThat Challenge.

After this 14 day challenge, your sales copy will improve significantly.


Sales copy on websites. Marketing emails. Cold emails. Hell, even your Tinder messages (seriously).


All will improve. 

At the end of the challenge, you'll know the recipe for persuasive copy.


IMPORTANT

You can read all the reviews of CopyThat below. I do not edit any review.


After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.


Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!

CopyThat Challenge

BEST SELLER

5.0

BEST SELLER

The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.


Each day you'll receive via email:

  1. An email with a copywriting lesson and explanation on how to use that lesson right away.
  2. A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
  3. Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.


Note: Soon we'll do CopyThat for blog posts, internal memos, and more.


But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!


CopyThat will make your persuasive copy irresistible.


Your Price:

$149.00

100% Money Back Guarantee

The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.


Each day you'll receive via email:

  1. An email with a copywriting lesson and explanation on how to use that lesson right away.
  2. A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
  3. Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.


Note: Soon we'll do CopyThat for blog posts, internal memos, and more.


But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!


CopyThat will make your persuasive copy irresistible.


You can read all the reviews of CopyThat below. I do not edit any review.


After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.


Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!


Customer Reviews

Based on 129 reviews
97%
(125)
2%
(3)
0%
(0)
0%
(0)
1%
(1)
N
Nevin Yu
If this guy can write, so can you

It was late fall in 2008, a young, handsome fellow has traveled from Hong Kong to the US to pursue his academic career. He was full of hopes and dreams, but he had one issue; he does not know how to write. I am not saying he cannot WRITE write, no no. He just can't write anything interesting. After all, English is not his first language. 15 years had gone by and life is good. He has a somewhat decent business, got married, and has two beautiful kids. "What more can a guy want?" He thinks to himself. Then, one thought came to his mind, "I wish I could write better." Of course, after he said it out loud, the god of google answered (Just kidding, or is he?) He saw the CopyThat course and decided to take the leap of faith and dived into it. So, can this guy finally able to write something interesting? I don't know, but it's an improvement. If a guy with English as his second language can improve, I don't see why you can't. The worst you can do here is saved $150 and never picked up the copywriting skill. Get it now before they jack up the price! (Just kidding I don't know if they would)

P.S. seriously though, I think this is the best $150 I have spent on learning something new.

S
Sergio Sereeira

CopyThat Challenge (Sales Copy)

S
Saran Wisedcharakun
Amazing Lessons

Great lessons! Love it! Recommend to any aspiring content creator too.

J
John Khosravi

CopyThat Challenge (Sales Copy)

J
Joshua Delane
Loving it so far

Wrote my first piece of copy since starting the course and was astounded at the difference. One week in and it’s already paid off. One of the best investments I’ve made in my education so far!

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