Smart move.
"Write out successful copy and I'll become a better writer? Is it really that simple?"
Yeah, it is.
I know. Surprising.
See, up until the mid 1900's, copywork (that's what we call copying other people's writing) was how we taught kids to write.
Copywork taught kids proper grammar, punctuation, and syntax. And more importantly, how to have flow, voice, and rhythm.
But for some reason copywork became a fad. Maybe because it's boring. Or because it requires work. I don't really know.
But what I do know is that it works.
Jack London and Robert Louis Stevenson (Dr. Jekyll and Mr. Hyde) were famous for using copywork to learn how to write fiction.
Ben Franklin spent years using copywork to learn newspaper writing and letters to persuade people. Now you understand why his picture's all over this site?
Hunter S. Thompson said rewriting The Great Gatsby gave him his foundation for his voice.
Funny man Judd Apatow (Knocked Up + dozen more movies) said using SNL scripts for copywork taught him what a good joke was.
A young Hunter S. Thompson at his typewriter. I don't know if he's doing copywork in this picture...but for the sake of this sales page, lets assume yes :).
In 2013 I spent an hour every day for 6 months (called copyhour) rewriting the best sales pages of all time.
I wasn't a great writer before starting that. But after, I learned how to effectively use the written word to sell products. And it worked.
I started a newsletter business (The Hustle) and sold it for tens of millions of dollars. And copywork was huge to that outcome.
Even now, before I write a blog, an important email, this sales page - I do copywork.
So...interested in trying copywork?
Join the CopyThat Challenge.
After this 14 day challenge, your sales copy will improve significantly.
Sales copy on websites. Marketing emails. Cold emails. Hell, even your Tinder messages (seriously).
All will improve.
At the end of the challenge, you'll know the recipe for persuasive copy.
IMPORTANT
You can read all the reviews of CopyThat below. I do not edit any review.
After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.
Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!
CopyThat Challenge
BEST SELLER
BEST SELLER
The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.
Each day you'll receive via email:
- An email with a copywriting lesson and explanation on how to use that lesson right away.
- A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
- Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.
Note: Soon we'll do CopyThat for blog posts, internal memos, and more.
But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!
CopyThat will make your persuasive copy irresistible.
Your Price:
The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.
Each day you'll receive via email:
- An email with a copywriting lesson and explanation on how to use that lesson right away.
- A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
- Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.
Note: Soon we'll do CopyThat for blog posts, internal memos, and more.
But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!
CopyThat will make your persuasive copy irresistible.
You can read all the reviews of CopyThat below. I do not edit any review.
After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.
Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!
Customer Reviews
I for one, am NOT the biggest fan of courses. I believe over 95% of them are bullshit and are truly there to rip you off in some way shape or form.
With that being said, I heard about Sam’s course through his podcast My First Million and was intrigued by the way he was selling it. Copywriting? Why should that matter to me? Why should I pay $170 to sit there and rewrite by hand someone else’s work if I cringe at the thought of spending over $5 on my coffee.
But, the course kept coming back to me like a revolving door. I caved and officially swiped my card. Thinking why the hell not.
I didn’t realize the true impact it would give me.
Every morning for 2 weeks, I dedicated myself to finish every assignment before I started my work day. Writing by hand classics like the WSJ sales letter & the James Bond Rolex ad. Who would’ve thought writing down by hand ads that generated a shit ton of money would be such a blast.
After finishing the course, I took some time to contemplate writing a review. Did this course actually benefit me in any way possible? And after having the itch to get back into writing again, I’ve now developed my own swipe file that I hand write daily. All complied of my favorite ads to truly make me a better writer.
With all this being said, I highly recommend pulling the trigger and buying this course. It made me fall back in love with the craft and helped me developed clear structures on how to approach writing persuasively as a whole.
And if you read all the way to the end, thanks for listening to my Ted Talk. You can thank my espresso shot I had before my flight.
This is not passive learning. It takes action. That is why it is powerful. The emails have hidden gems in form of that allow for further learning if desired than just the writing task. Great stuff!
It delivers on the promise. Will recommend!
I was feeling confident in my writing skills until I started my online business. Then, after hearing crickets for months, I looked around to find ways to upskill.
Sam Parr presents a way of learning how to copywrite that takes only a few days to sink in.
It has given me a critical eye to my writing with knowledge of what works.
Although I'm still at the beginning of this copywrite journey, I'm expecting a bustling business to boom 💥
Highly recommend.
Samara Hackett @flowstatefound_
All the lessons are great. One surprise, after only a few lessons in, I found that I was a lot less anxious and willing to write up replies, reviews, and documentation at work.