Smart move.
"Write out successful copy and I'll become a better writer? Is it really that simple?"
Yeah, it is.
I know. Surprising.
See, up until the mid 1900's, copywork (that's what we copying other people's writing) was how we taught kids to write.
Copywork taught kids proper grammar, punctuation, and syntax. And more importantly, how to have flow, voice, and rhythm.
But for some reason copywork became a fad. Maybe because it's boring. Or because it requires work. I don't really know.
But what I do know is that it works.
- Jack London and Robert Louis Stevenson (Dr. Jekyll and Mr. Hyde) were famous for using copywork to learn how to write fiction.
- Ben Franklin spent years using copywork to learn newspaper writing and letters to persuade people. Now you understand why his picture's all over this site?
- Hunter S. Thompson said rewriting The Great Gatsby gave him his foundation for his voice.
- Funny man Judd Apatow (Knocked Up + dozen more movies) said using SNL scripts for copywork taught him what a good joke was.
A young Hunter S. Thompson at his typewriter. I don't know if he's doing copywork in this picture...but for the sake of this sales page, lets assume yes :).
In 2013 I spent an hour every day for 6 months (called copyhour) rewriting the best sales pages of all time.
I wasn't a great writer before starting that. But after, I learned how to effectively use the written word to sell products. And it worked.
I started a newsletter business (The Hustle) and sold it for tens of millions of dollars. And copywork was huge to that outcome.
Even now, before I write a blog, an important email, this sales page - I do copywork.
So...interested in trying copywork?
Join the CopyThat Challenge.
After this 14 day challenge, your sales copy will improve significantly.
Sales copy on websites. Marketing emails. Cold emails. Hell, even your Tinder messages (seriously).
All will improve.
At the end of the challenge, you'll know the recipe for persuasive copy.
IMPORTANT
You can read all the reviews of CopyThat below. I do not edit any review.
After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.
Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!
CopyThat Challenge
BEST SELLER
BEST SELLER
The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.
Each day you'll receive via email:
- An email with a copywriting lesson and explanation on how to use that lesson right away.
- A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
- Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.
Note: Soon we'll do CopyThat for blog posts, internal memos, and more.
But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!
CopyThat will make your persuasive copy irresistible.
Your Price:
The CopyThat Challenge lasts 10 week days. Monday through Friday for 2 weeks.
Each day you'll receive via email:
- An email with a copywriting lesson and explanation on how to use that lesson right away.
- A sales letter to copy. We've spent thousands of hours finding the most unique and effective sales copy in the world.
- Each sales letter will have detailed annotations on the sales letter that explains why different sentences work and what you can learn.
Note: Soon we'll do CopyThat for blog posts, internal memos, and more.
But this current version of CopyThat is for sales copy. We're all selling something. Pitching a business, selling a product, getting others to believe an idea, meeting a spouse!
CopyThat will make your persuasive copy irresistible.
You can read all the reviews of CopyThat below. I do not edit any review.
After a student takes the course, I ask them for a review and each review is automatically posted. Nearly all are amazing, a couple are bad, but they are all real.
Fun thing to notice: most of the reviews are fun and interesting to read. See, this stuff works!
Customer Reviews
Great course. I promise. This is a revival of a sorta dead copywriting exercise that I havent seen anywhere, but it helps a ton.
Ive been in Hustlers University and purchased from Daniel Throssel (💀) and havent heard about this exercise at all. Makes me wonder if theyre keeping this a secret on purpose.
Anyways, no I am not an AI generated review.
(Plus, Dan Lok also reccomended this exercise so why not.)
I just started and enjoyed the first lesson. My hand, not so much. But I'm excited to learn more about copy that sings!
But I love this course. Writing sucks. At least that’s what I thought, until I took this course. In school teachers “teach” you how to write so no one will listen. CopyThat does the exact opposite.
This is a genius move by Sam. Give students a week of Copywriting training, then ask them to write reviews. Of course they’ll try to impress.
Better believe I ran this through the hemingwayapp before sending it. Five stars. Sign up for this course now. You will write better.
@charterpartybob
I gave up on writing after Ms. Foster introduced the 5 paragraph essay. Finding longer words on thesaurus.com was a waste of time.
I'm now 8 years out of school. I've seen what doors open using well crafted sentence.
Professor Sam makes writing fun again. Every day he shares a simple task. Spend 30 mins copying the best writers.
Every day my writing improves. I'm sure yours will too.
Copythat is one of the best copywriting courses out there. On the 3rd day of working on the exercises I could already feel an improvement in my Copy and had a new found appreciation for the nuances in writing. Highly recommend!